For a Sustainable Pride
During WorldPride 2017 Madrid will receive 3 million visitors and Ecovidrio, a Spanish glass recycling company, with the help of volunteers, visitors and the people of Madrid wants to show the world that we are capable of developing a sustainable WorldPride.
Ecovidrio will participate actively in this World Pride to facilitate this work, most importantly by the placement of more than 30 additional green containers for attendees of WorldPride 2017 to deposit their glass containers and start the recycling process, a perfect circle in which the containers come back to life indefinitely. In addition, they will manage extra waste collection during the festival and will install "ecological islands" with volunteers who will provide environmental information.
During 2016, Ecovidrio recycled more than 45 million kg of glass in the city of Madrid alone, an increase of 4% from previous year. A massive celebration like WorldPride 2017 is the perfect setting to beat this record.
¡Let’s celebrate Pride while respecting the environment and making a commitment to sustainability!